THAI enters its 65^th year delivering excellence in service with the charm and unique identity of Thai culture to people around the world. The airline is committed to developing its services and in-flight products by selecting premium ingredients to create delicious, high-quality meals that reflect Thai wisdom while supporting local entrepreneurs and farmers to enhance the sustainability of the Thai economy through services offering products under the concept "Good Taste for a Good Cause."

"Black Silk Blend" Special Coffee from the Doi Tung Development Project in Chiang Rai province is a premium drip coffee that has been specifically developed with a unique character. Coffee beans grown by local farmers in high mountain areas with cold weather undergo a meticulous and environmentally friendly selection process. This special coffee is served to Royal First Class and Royal Silk Class passengers on THAI flights to Japan, Korea, Australia, and Europe. Passengers can enjoy and savor the delicate aroma of perfectly roasted and blended coffee beans.

Additionally, we would like to introduce the new Royal Highland Single Origin Coffee from the Doi Tung Development Project, which has developed this uniquely flavored Arabica coffee to serve Thai Airways passengers on all flights and in all passenger classes, starting from May 15, 2025."

"Kanvela Chocolate" is made from cocoa grown in Thailand and has received international recognition with the International Rising Star Award 2021 from the Academy of Chocolate in England. This reflects THAI’s commitment to conducting business with Thai entrepreneurs who emphasize sustainability by purchasing cocoa produce from local farmers, generating income for communities, and preserving the environment. Since cocoa is a long-term crop, it helps reduce slash-and-burn agricultural practices. Kanvela Chocolate is served to Royal First Class and Royal Silk Class passengers on THAI flights to Japan, Korea, Australia, and Europe.

Special Cocktail "Rose of The Royal Voyage" is created through a collaboration between THAI and Silpin, the specialist in creating experiences from scents produced using Thai agricultural ingredients. The fragrance of Chulalongkorn roses grown in Thailand has been crafted into a syrup for this special cocktail, served to Royal First Class and Royal Silk Class passengers on international routes (excluding routes operated by A320 aircraft). THAI introduced this beverage on its first flight resuming the Bangkok-Brussels route, commemorating the historical relationship between Thailand and Belgium during King Rama V's royal visit to Europe.

"Look Jub" Thai Dessert is inspired by the traditional "Look Choop" sweet which is part of Thailand's cultural heritage. It features enhanced aromas of various Thai fruits including mangosteen, Thai mango, Siam Ruby pomelo, Monthong durian, golden orange, and Emperor lychee. This dessert is served on Royal Silk Class on outbound flights Singapore, Hong Kong, and China (except during breakfast service).

Thai Airways Rice Crackers are served to Royal First Class and Royal Silk Class, as well as Premium Economy and Economy Class passengers on international routes with flight times exceeding 4 hours and 30 minutes. Passengers will get to taste 'Khao Taen,' a traditional Thai snack made of crispy rice crackers using three Thai rice varieties—jasmine rice from Prakhon Chai District in Buriram Province, sticky rice from Chiang Rai Province, and white rice from Pathum Thani Province. They come in four internationally appealing flavors: garlic and pepper, wasabi, sauerkraut, and Parmesan cheese. This initiative supports local farmers, adds value to Thai rice, and helps bring Thai farmers' produce to the international stage.

Jim Thompson, the renowned Thai silk brand with worldwide recognition, provides amenity kits for Royal Silk Class passengers on international routes with flight times exceeding 3 hours and 30 minutes in Jim Thompson Thai silk bags designed with distinctive patterns that beautifully present nature and cultural heritage in contemporary art forms, preserving the silk-weaving traditions of Thai communities. The amenity kits also support eco-friendly concepts by using environmentally friendly and biodegradable materials, along with "Silk Symphony" hand cream, a fragrance specially created by ERB exclusively for THAI.

Caviar experience on Royal Silk Class: Beyond Thai products and food, THAI has elevated its service by serving 10-gram Siberian Classic caviar to Royal Silk Class passengers on routes departing from Europe and 30-gram Osietra Classic caviar to Royal First Class passengers on flights departing from Europe and Japan.

A special treat for Royal First Class passengers traveling on European and Japanese routes from December to February, Thai Airways will also serve 30-gram Beluga Siberian caviar.

Last but not least, we would also like to express our sincere gratitude to all our passengers for their continued trust in our service. THAI is proud to have earned this trust, as reflected in the votes received in the DestinAsian Readers' Choice Awards 2025 as follows:

• 3rd Place for Best Airlines
• 3rd Place for Best Airlines: Economy Class
• 4th Place for Best Airlines: Premium Classes
• 5th Place for Best Frequent-Flyer Programs

As THAI celebrates its 65^th anniversary of connecting Thailand with destinations worldwide, the airline continues to strive to offer excellent products and services to create memorable experiences for passengers and to continue promoting Thai culture internationally.